Filmmakers to Discuss Breaking the Rules

[Tim Tyler]

CANNES, June 7, 2004?Internationally renowned agency creatives and filmmakers will talk about breaking the rules for aesthetic affect during a panel at Cannes Lions, the International Advertising Festival. Panelists include director-cinematographer Lance Acord (Adidas, Nike, Mitsubishi), cinematographer Zubin Mistry (Saab, Sony Ericcson, Reebok), North American creative director of TBWA/Chiat/Day Chuck McBride (Got Milk?®, Lexus, Subaru, Levi?s, Sega), and executive producer and partner of GO FILM Gary Rose (Coke, Mercedes, Nissan, BMW, Budweiser). The discussion, which is sponsored by Kodak and SHOOT magazine, is set for June 24 from 3 to 4 p.m., at the Hotel Majestic (Salon Rayon). SHOOT Publisher Roberta Griefer is moderating.

 

The panelists will show and discuss clips from recent ground-breaking campaigns (Adidas-?Impossible is Nothing?), focusing on technical and aesthetic decisions made during concept preparation, production and post. The conversation will include innovative uses of film technology as a tool for story telling.

 

?They have to grab the audience?s attention with the first frame of film, and tell a compelling story that makes a memorable impression in 30 seconds,? says Thierry Perronnet, marketing director for Kodak in Europe, Africa and the Middle East regions. ?It takes painstaking preparation, split-second decision making, mastery of the tools, and imagination. These panelists have some great rule-breaking anecdotes from which everyone can learn.?

 

?It's particularly rewarding for SHOOT to be part of this significant, topical panel with Kodak during the Cannes Lions Festival, building upon our years of news coverage of the event,? adds Griefer.