Amarjeet Singh Sadal Posted October 16, 2009 Share Posted October 16, 2009 hi all, please have a look at the following commercial. i am having a shoot coming up quick, am directing it, and see potential to use similar cinematography in it. unfortunately my dop is worthless and i dont have any choices. could you all please look at it below and give me an idea of what lenses and techniques were used to acheive these looks. thanks all. Link to comment Share on other sites More sharing options...
Premium Member Phil Rhodes Posted October 16, 2009 Premium Member Share Posted October 16, 2009 Good grief, that's staggeringly beautiful. Split diopters? Shift/tilt lenses? P Link to comment Share on other sites More sharing options...
John Holland Posted October 16, 2009 Share Posted October 16, 2009 Phil know idea about splits ! , but very expensive and film !! Link to comment Share on other sites More sharing options...
John Holland Posted October 16, 2009 Share Posted October 16, 2009 Sorry Amarjeet . it was you asking !! lots of long lenses ! backlight and fantastic locations !! and as i said very expensive !! Link to comment Share on other sites More sharing options...
Premium Member Chris Keth Posted October 16, 2009 Premium Member Share Posted October 16, 2009 In addition to John's "long lenses and great locations" answer that it totally right, there are a lot of tilt-sifts shots in there and some shots that are, I think, using a diopter with the edge in frame to throw a section of the frame wildly out of focus. Link to comment Share on other sites More sharing options...
Guest Stephen Murphy Posted October 16, 2009 Share Posted October 16, 2009 In addition to John's "long lenses and great locations" answer that it totally right, there are a lot of tilt-sifts shots in there and some shots that are, I think, using a diopter with the edge in frame to throw a section of the frame wildly out of focus. And possibly a lens baby Link to comment Share on other sites More sharing options...
K Borowski Posted October 16, 2009 Share Posted October 16, 2009 Good grief, that's staggeringly beautiful. Phil, can't you post this in more negative a manner? :P The "good grief" is a good lead-in though; I'll give you credit for that. I initially thought this post was by our same hand-bag spammer. It is going to be hard to take any post related to clothing or accessories seriously for the next few months here. . . Link to comment Share on other sites More sharing options...
Premium Member Chris Keth Posted October 16, 2009 Premium Member Share Posted October 16, 2009 And possibly a lens baby Stephen, what do you think about the shots in there that are basically in focus but have one corner or one section that's wildly out of focus? Shots like those at 0:29 (the grey sky with posts and man sitting), 0:39 (man in the crowd), 0:53 (the lake) and 1:06 (city night ext). Those don't look like tilt shift shots to be, because to get that degree of softness, there would have to be an equal degree of softness on the opposite side of the in-focus part. My best guess is that it's a diopter with the edge visible in frame, but it's so close to the lens that that edge is soft. A couple of those (the lake) look like it might just be something translucent very close to the lens like a sheet of opal or even some crumply saran wrap or the like. Thoughts? Link to comment Share on other sites More sharing options...
Chris Millar Posted October 17, 2009 Share Posted October 17, 2009 What would be the shooting ratio on something like this ? 10:1 and well planned ? Or just 'go and shoot heaps of beautiful stuff' and we'll skim the best in the edit ? Link to comment Share on other sites More sharing options...
Premium Member Phil Rhodes Posted October 17, 2009 Premium Member Share Posted October 17, 2009 My impression is that they'll have shot absolutely piles. I see at least four or five major locations there. You don't do that amount of travelling and shoot half a roll. I'd be interested to see a "making of" on that. It's the sort of stuff you could wander around almost solo and just steal, or perhaps in some cases with a small commercials style crew. Or, is it all carefully staged. Makes you wonder. P Link to comment Share on other sites More sharing options...
Guest Stephen Murphy Posted October 17, 2009 Share Posted October 17, 2009 My best guess is that it's a diopter with the edge visible in frame, but it's so close to the lens that that edge is soft. A couple of those (the lake) look like it might just be something translucent very close to the lens like a sheet of opal or even some crumply saran wrap or the like. Thoughts? Chris - very possible - Id imagine it's a combination of several techniques, elements in front of the lens, Vaseline, swing shift, lens babys, diopters et etc Its also possible they have some digital enhancement going on too. Link to comment Share on other sites More sharing options...
Stuart Brereton Posted October 17, 2009 Share Posted October 17, 2009 Definitely some split diopters here. I used some on a title sequence a few months back and got a similar effect. Beautiful clip. I love the fact that it's so dark! Link to comment Share on other sites More sharing options...
michael brierley Posted October 17, 2009 Share Posted October 17, 2009 I read somewhere that the spot was shot by Christopher Doyle and won a cinematography craft award, more specific I cannot be. It's not a new commercial, probably at least a year and a half old. Best, Michael Link to comment Share on other sites More sharing options...
Premium Member Thomas Dobbie Posted October 17, 2009 Premium Member Share Posted October 17, 2009 I did a little searching on the web and came up with this for the credits. Couldn't find any info about how it was filmed or any BTS footage. The Louis Vuitton Journey spot was developed at Ogilvy, Paris, by creative Christian Reuilly and agency producer Laure Bayle. Filming was shot by Bruno Aveillan via Quad Productions, Paris, with director of photography Philippe Lesourd and producer Martin Coulais. Aveillan won the 2007 Mobius Award for his work on the Philips Coolskin commercial. Post production and special effects were developed at WIZZ, Paris, produced by Manuel Beard, with editor Fred Olszak and Flame artist Bruno Maillard. Music was provided by Gustavo-Santaolalla, Argentine composer behind the scores for Brokeback Mountain, Fast Food Nation and Babel. Link to comment Share on other sites More sharing options...
Guest Stephen Murphy Posted October 17, 2009 Share Posted October 17, 2009 I read somewhere that the spot was shot by Christopher Doyle Michael Philippe Lesourd was the DP AFAIK Link to comment Share on other sites More sharing options...
Jim Hyslop Posted October 17, 2009 Share Posted October 17, 2009 Stephen, what do you think about the shots in there that are basically in focus but have one corner or one section that's wildly out of focus? Shots like those at 0:29 (the grey sky with posts and man sitting), 0:39 (man in the crowd), 0:53 (the lake) and 1:06 (city night ext). The old Vaseline-on-the-lens trick, maybe? Or added in post? The shot at 1:23 looks like the blur is shaped to the image. -- Jim Link to comment Share on other sites More sharing options...
Premium Member Chris Keth Posted October 17, 2009 Premium Member Share Posted October 17, 2009 The old Vaseline-on-the-lens trick, maybe? Or added in post? The shot at 1:23 looks like the blur is shaped to the image. -- Jim Maybe, I can't decide. There is a line in the sky, but since the sky is bald, I can't tell if that part is soft or not. Surely there's some vaseline in there somewhere. There must be a bunch of different tricks in that commercial. Link to comment Share on other sites More sharing options...
boy yniguez Posted October 23, 2009 Share Posted October 23, 2009 hi all, please have a look at the following commercial. i am having a shoot coming up quick, am directing it, and see potential to use similar cinematography in it. unfortunately my dop is worthless and i dont have any choices. could you all please look at it below and give me an idea of what lenses and techniques were used to acheive these looks. thanks all. the main look is actually from use of long lenses combined with light bending objects placed close to the lens like prisms, assorted odd-shaped bottles. check out opening frames of . Link to comment Share on other sites More sharing options...
Premium Member David Auner aac Posted October 23, 2009 Premium Member Share Posted October 23, 2009 The old Vaseline-on-the-lens trick, maybe? Or added in post? Maybe Vaseline on a piece clear flat, sliding that in while the camera runs. And the idea of placing light refracting objects close to the lens is pretty cool too. Must be fun to use a garbage bin glass bottle to create FX for a multimillion ad! :D Cheers, Dave Link to comment Share on other sites More sharing options...
Pete Stone Posted January 31, 2010 Share Posted January 31, 2010 Maybe Vaseline on a piece clear flat, sliding that in while the camera runs. And the idea of placing light refracting objects close to the lens is pretty cool too. Must be fun to use a garbage bin glass bottle to create FX for a multimillion ad! :D Cheers, Dave It's mostly a specialty prism ( Cokin makes one for stills: #217 ) used incrimentally across the frame. It both throws focus......and streaks the image. Pete Link to comment Share on other sites More sharing options...
Ray Lavers Posted February 7, 2010 Share Posted February 7, 2010 It's mostly a specialty prism ( Cokin makes one for stills: #217 ) used incrimentally across the frame.It both throws focus......and streaks the image. Pete a DP i worked with used lenses from reading glasses and played with them close to the lens .. It had that look Link to comment Share on other sites More sharing options...
RAJENDRA BISWAS Posted February 8, 2010 Share Posted February 8, 2010 the obvious answer will be lighting film stock and lense but mainly lifghting and film...any good photogrpaher will understand some aspects of the comemercial.... Link to comment Share on other sites More sharing options...
JK See Posted March 26, 2012 Share Posted March 26, 2012 Hi Does anyone know how to achieve that 'rainbow' effect in this video? Also, any advice as to what diopters to buy for a similar effect if using the AF100/101/102? Thanks! Link to comment Share on other sites More sharing options...
Premium Member David Mullen ASC Posted March 26, 2012 Premium Member Share Posted March 26, 2012 It's mostly a specialty prism ( Cokin makes one for stills: #217 ) used incrimentally across the frame. It both throws focus......and streaks the image. Pete I've done a similar thing with blocks of plexiglass / perspex (1'x1'x1") put near the edge of the frame, something that director Paul McGuigan (Sherlock) has us try on his episode of "Smash" that airs a week from today. Link to comment Share on other sites More sharing options...
JK See Posted March 26, 2012 Share Posted March 26, 2012 Thought I'd add a screen grab of what I'm referring to. Any ideas how to achieve this? 1. Rainbow lens flare? 2. Lake and Girl effect? Thanks! Link to comment Share on other sites More sharing options...
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