Fergal O Hanlon

Some fabulous stuff there Tom...really nice work...

generally fresh food packshots are softlit...generally...although like with everything we do there are no hard and fast rules...but in my experience the most important thing to have on the day, is a VERY good food stylist...thats what makes the difference...we've all seen what the product actually looks like !!! its their job to make it photographable...the rest, that is the look or style is usually client/agency driven...as regards lighting techniques, large lights through silks/muslin/paper, bounced light off poly/card, kino's and their variants, some small well controlled hard light for highlights etc. are generally the order of the day...just remember the golden rule of fresh food packshots...NEVER EAT ANYTHING OFF THE SET...'cause when you were'nt looking, god only knows what the stylist put on it to make it work ;) i've seen models and actors chowing down on stuff that was practically poisonous...obviously i didnt tell them, i was to busy laughing my ass off :lol:

very few things on the internet surprise me anymore...but i have to say i find this shocking...the fact that Roger was forced to shut down his great site due to the actions of one crazy!!! I second everything that has been said here about Roger's generosity...he answered even the smallest queries...this is genuinely a tragic loss...