1. Yeah, I did think about that and well aware that movement should typically be from left to right, as you would read. But the Nike swoosh would then have been the wrong way round on the shoes. I'm sure this is a problem people working with Nike shoes have had in the past, I'll need to have a look around to see how they've got round it. I'll need to try flipping the mov to see how it looks actually.
2. That was the shoes I was supplied and believe me I'd have rathered not use it, I was cursing it, since it was silvery and reflective, it was a nightmare in sunny conditions, highlights blowing all over the shop. If I hadn't started this as a project about the shoe I was supplied I reckon I'd have tried to use a variety of shoes.
3. This was probably due to the runner being me, I was shooting myself and having to hit my own mark, which was really tricky at times, especially in water etc, but it was the self shooting nature of the ad that made it come together. I'd never have been able to shoot this for the budget I did (zero) if I had to resource models/actors or even just friends in all those locations.