Thank you for your input, very helpful stuff. I have an online presence (website, business social media, twitter really) but the ideas of IMDb Pro and contacting different companies in town, as well as UPMs hadn't jumped to mind yet. I had done all that where I worked in Pittsburgh, so that should be second nature! Bigger market here obviously, lots of opportunity. I've been trying to hunt down new places to search (like production hub, media-match), just found out about mandy.com, there seems to be a lot on that one.
I'm trying to hit the low-pay/no-pay market as well when it comes to trying to DP short films, even student films. If I can pull together the right resources and the people I've met since I arrived, I know I can build a team that will make the projects thrive.
Thanks again for the thoughts and the support!