new car commercial shoot with DSLR

[Ram Shani]

new commercial i shoot

it's the first in Israel shoot entirely with DSLR

we used 5d,7d,gh-1

it was heavy graded and it hold up very well( i saw it on HD on big screen)

 

let me know what you think:)

 

http://www.youtube.com/watch?v=XksSv1zjlv0

[Kieran Scannell]

Very nice Ram! Give us some details, lenses , lighting etc.

[Ram Shani]

Shot in Full HD using various HDSLRs- Canon 5D mk.II, Canon 7D, Panasonic GH1, various prime and zoom lenses and adapters (Canon, Nikon, Linos/Rodenstock), and car mounts- Manfrotto suction cups and Ronford SuperGrip. Also included are several timelapse shots, using an intervalometer, and some multiple exposition shots.

canon -24 f1.4

canon 10-22 f/3.5

tamron 17-50 f/2.8

nikon- 11-16

[Scott Bullock]

Shot in Full HD using various HDSLRs- Canon 5D mk.II, Canon 7D, Panasonic GH1, various prime and zoom lenses and adapters (Canon, Nikon, Linos/Rodenstock), and car mounts- Manfrotto suction cups and Ronford SuperGrip. Also included are several timelapse shots, using an intervalometer, and some multiple exposition shots.

canon -24 f1.4

canon 10-22 f/3.5

tamron 17-50 f/2.8

nikon- 11-16

 

 

That's a nice looking commercial, Ram. I've been using that Tamron 17-50 f/2.8 lens and really like it a lot. What are your thoughts on that lens? How did this look projected on a big screen?

 

Also, would you mind telling us your post production workflow?

 

Good stuff!

[Ram Shani]

hi

thanks for the comment

 

i didn't edited/directed the commercial,but i know they edited it on avid so they convert it to DNxHD

then they work on it with after effect

 

i like the tamron very much it's a very sharp even on big screen

but not that contrasty as canon lenses (i like that)

[Manu Anand]

Hi Ram,

Congratulations

The commercial looks very crisp and smooth.

I shot a short film with the 7D recently and was quite perturbed by the amount of noise within a frame in areas of low light.

The blacks were fantastic but anything that wasn't black enough just seemed to get this fuzzy noise.

Did you tweak the camera in any way to get rid of these artifacts during the shoot or the footage in post?

 

Thank you

Cheers

Manu Anand

Cinematographer

[Ram Shani]

i worked with natural - contrast all the way down

 

i don't think they used any noise reduction in post

 

but closing back the black make the pic more clean

 

and also i use the red1 exposure method ETTR (expose to the right)

 

ram

[Tyler Groom]

Very nice looking car commercial Ram. Check out some of our Car Commercials.

Edited April 4, 2011 by Tyler Groom

[Joseph Arch]

Better then most car commercials.

[Gavin BearfieldBoyd]

Nice rich colors and sharp footage. High end luxury car commercial that should wake up some creative agencies. I love it!

 

Gavin

[Ram Shani]

thanks:)