Does a bounce fall off slower or faster?

[EDDUS RAY]

I know a lot of this has to do with effective size of the light- but generally speaking does a bounce have a faster falloff than a direct light?

 

I was reading something where Roger Deakins stated that a bounce doesn't have the "reach" that a direct light had- and I am interested in knowing how terms like "reach" and "punchy" relate to falloff vs. quality of the light (evenness, etc.) in this context..

 

thanks