Jump to content
mailesan

What lens this Apple commercials shot.

Recommended Posts

Could somebody tell me what lens this Apple commercial was shot on? I just love the character of this lens.

 

 

 

Share this post


Link to post
Share on other sites

It's difficult to be completely sure about lenses, but based on the scope artifacts, general lack of sharpness and mushiness, that could have been done on the SLR Magic Anamorphot series. I wouldn't want to have paid more than that for those results, certainly!

Share this post


Link to post
Share on other sites

I dunno Phil; I highly doubt it was done on SLR magic anything, mostly due to the budget which would be attached to it and the fact it's probably via a rental house in LA. I'd wager It's probably some of your more vintage anamorphics to take the edge off of the digital (probably Alexa) capture, Kowas, or could've been a Panavision shoot with their anamorphics.

I doubt it was Cooke or the new master anamorphics, though.

 

Something about it makes me want to say Kowas though.

Share this post


Link to post
Share on other sites

Could somebody tell me what lens this Apple commercial was shot on? I just love the character of this lens.

 

 

 

 

"Comments are disabled for this video." Hahaha...

I liked the commercial although I think the narration held it back a bit.

Share this post


Link to post
Share on other sites

I dunno Phil; I highly doubt it was done on SLR magic anything, mostly due to the budget which would be attached to it and the fact it's probably via a rental house in LA. I'd wager It's probably some of your more vintage anamorphics to take the edge off of the digital (probably Alexa) capture, Kowas, or could've been a Panavision shoot with their anamorphics.

I doubt it was Cooke or the new master anamorphics, though.

 

Something about it makes me want to say Kowas though.

 

That was my thought, but it's not exactly ringing with sharpness even in the areas which look in focus.

 

If this is really normal for anamorphics, perhaps I'm being too harsh on the SLR Magic stuff.

Share this post


Link to post
Share on other sites

I haven't really seen too many sharp anamorphics up until the new stuff from Cooke and Zeiss, and of course, even with them, they have "flare kits" to give them back that "anamorphic character," though granted I haven't used the newer panavision anamorphics, which I also believe were/are very well made and sharp.

Share this post


Link to post
Share on other sites

There's a focus pull at around 8 seconds with no discernable breathing, so definitely not Kowas. :)

 

I'd guess Cooke or Panavision anamorphics.

Share this post


Link to post
Share on other sites

There's a focus pull at around 8 seconds with no discernable breathing, so definitely not Kowas. :)

 

I'd guess Cooke or Panavision anamorphics.

Ha Truth! Didn't even notice honestly. Though I have had a Kowa set which didn't breathe that badly when I used 'em.

Share this post


Link to post
Share on other sites

I'd rule out Cooke because there's no pincushion distortion in the wides. Kowa I doubt because the distortion isn't that extreme. My guess is either Panavision or Hawk V.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



  • Tai Audio



    Metropolis Post



    Gamma Ray Digital Inc



    Rig Wheels Passport



    Abel Cine



    CineLab



    Media Blackout - Custom Cables and AKS



    Broadcast Solutions Inc



    Glidecam



    New Pro Video - New and Used Equipment



    Paralinx LLC



    Wooden Camera



    Visual Products



    Ritter Battery



    Serious Gear


×
×
  • Create New...