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Dominik Bauch

IBM Watson commercials

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I always like the look of these spots, very cinematic.

Anyone know the tech specs, camera and lenses?

I would guess panavision anamorphics?

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I worked on a few of them over a two day period but as an electrician I forget the details, but it was probably an Alexa. I'll see if I can find out.


But what was interesting is they did something like 3 spots per day with talent only being there for a few hours. They were done very simply utilizing the architecture of the space and some set dressing, and if I recall correctly a large soft key light and the use of existing lighting were possible and appropriate. Commercial producers don't like spending money in a way they once did. The crew was very small and tight.


Joe Pytka directed them. I don't know if he has done every one, but I would say probably.





Edited by timHealy

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