Leica M10-P ASC 100 Edition

[Frank Wylie]

https://store.ascmag.com/product-p/leicamp10.htm

"With the M10-P “ASC 100 Edition,” Leica has created a fitting tribute to the world of cinema on the occasion of the 100th anniversary of the founding of the American Society of Cinematographers. The Leica M10-P “ASC 100 Edition” enables cinematographers to get a first impression of a planned scene by reproducing two different cine looks and displaying these frames as still pictures. For the first time, the cinematographer will have a useful preview of their intended image, allowing them to choose a more classical or more contemporary cine look. The “ASC 100 Edition” set comprises a Leica M10-P camera and a Leica Summicron-M 35 f/2 ASPH lens and — with its two specially tailored cine look modes — is an exquisite tool for aiding cinematographers and filmmakers in their search for the truly exceptional visual experience. The two unique looks were developed by Leica imaging quality specialists in collaboration with some of the world’s most influential cinematographers and members of the ASC. While the ASC Cine Classic mode is inspired by the analog 35mm motion-picture film look, the ASC Cine Contemporary mode supports the current digital look of contemporary movies. To make the M10-P “ASC 100 Edition” a tool for professional cinematographers, it will enable users to select from different frame lines used in cinematography. Once activated, the corresponding frame lines are displayed as a bright-line frame. The ”ASC 100 Edition” set also includes a Visoflex electronic accessory and a Leica M-PL-Mount. Together with the Cine Looks, and the selectable frame lines, this enables the use of the combination as a digital director’s viewfinder. The Leica M-PL Mount enables the use of almost all PL mount cine lenses available on the market. The Leica M10-P “ASC 100 Edition” thus provides cinematographers and filmmakers with the ability to view and test scenes with any desired lens before shooting begins. Location scouting can also be made much easier with the aid of the Leica FOTOS App, as the combination of the camera and the App offers the ability to share and discuss results immediately with all parties involved in the filming project. The modern interpretation of Oskar Barnack’s vision is expressed not only in the unique range of functions offered by Leica M10-P “ASC 100 Edition”, but also in the camera’s design. Radically reduced to just the essentials, the engravings on its black chrome surfaces are also completely in black. The technical-functional look is carried forward in the leathering, which is similar to that also found on the Leica SL. The final touch to the look of the Leica M10-P “ASC 100 Edition” is the classic ASC logo on the top plate that seems to disappear in certain lighting conditions. "