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Tim Tyler

ARRI Rental North America appoints Andy Shipsides as President of ARRI Rental North America Camera

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April 1, 2020; Secaucus, New Jersey – ARRI Rental, a leading provider of
camera, lighting, and grip equipment, is pleased to announce that Andy Shipsides
will assume the role of President of ARRI Rental North America
Camera on May 1, 2020. Peter Crithary will transition from President of ARRI
Rental, North America to lead the marketing function for ARRI Inc. in the newly
created role of Vice President of Marketing and Market Development for the
Americas.


Shipsides will work alongside Carly Barber, the President of ARRI Rental US
Lighting, and will be responsible for overseeing camera rental operations in North
America. Based out of ARRI Rental's headquarters in Secaucus, New Jersey,
Shipsides will be responsible for developing new opportunities, fostering strong
relationships within the creative community and expanding ARRI Rental’s line of
exclusive technologies. Shipsides says, “The North American market offers a lot
of opportunities, and we are well-positioned to grow our business with unique
technology offerings and a people-driven service philosophy.”
Shipsides brings to his new role over 13 years of production technology
experience. Before joining ARRI Rental in September 2019 as Vice President of
Technology, Shipsides served as the Chief Technology Officer at AbelCine,
where he ran the company's Los Angeles operation for seven years. During his
time at AbelCine, he developed their training and education program, built their
technical outreach team, and substantially grew their Los Angeles rental andsales presence.


"With a deep background in sales and rental Andy brings the right blend of field
experience and new ideas to reinforce ARRI Rental’s position in North America,"
says ARRI Executive Board Member Markus Zeiler. "We look forward to his
guidance as we further engage with our customers, work to transform our
business, and strengthen our performance.” He adds: “I’d like to thank Peter
Crithary for his leadership and tremendous effort over the last 16 months and
welcome him in his new role.


In his newly created role, Peter Crithary will lead the North and South American
marketing teams as well as oversee key, global initiatives.


Crithary joined ARRI Rental in December 2018, where he made immediate
contributions to the successful restructuring of the North American business.
Before joining ARRI Rental, Crithary gained extensive experience in the
broadcast and film industry, including over ten years with RTL Television, one of
Germany's leading media companies, where he was responsible for broadcast
news, magazine, and event production. Additionally, Crithary has also held key
roles with Sony Electronics, including broadcast solutions development,
marketing and market development of several motion picture cameras, including
the VENICE platform. He began his career as a cameraman in Australia and
continued in the US, working in motion pictures, television, production, and
postproduction. Crithary will assume his new role on May 1, 2020.

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