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Daniel D. Teoli Jr.

Will Online Viewing Rooms Increase Price Transparency at Galleries?

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Posted (edited)

" I’ve become accustomed to a degree of caginess about pricing. Some gallerists decline to share dollar amounts or price ranges—sometimes they won’t even distribute checklists of artworks in their booths. So I was surprised to visit Art Basel in Hong Kong’s online viewing rooms, which were open from March 18th to 25th in lieu of the yearly in-person fair (canceled due to the COVID-19 pandemic), and find specific prices or ranges listed for each of the 2,000-plus artworks on offer. Several galleries have also created new virtual platforms over the past few weeks that list prices." 


Edited by Daniel D. Teoli Jr.

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