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Panasonic cutting prices on pro50 line


Matt Irwin

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Panasonic previewed their NAB announcements today with new additions to their DVCPRO HD range along with foreshadowing a range of price cuts on existing SD equipment, including the popular SDX900. Along with those announcements, was a statement by Robert Harris, Panasonic VP of marketing and product development, explaining that the price reductions will reposition DVCPRO 50 products at close to what he called ?DVCAM-level.? Other than suggesting prices on the SDX900 will drop no other details of the price reductions were given.

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