Shawn Fields

I don't think it's a tilt-shift or a lensbaby. Those just move the focal plane around. There is still a gradual transition to being out of focus in 3D space. This is a pretty sharp line from sharp to blurry. My bet is on KY on a flat. Vaseline looks more streaky. With KY, if you're careful, you can get it on there without any particular direction to the application to create linear smears. Use very little.

Thank you Chris! KY seems to have that magic "touch".

This site says it was shot by Philippe Le Sourd, not Doyle.

I remember reading an interview somewhere with Bruno Aveillan and I thought he said it was shot by Doyle. Maybe a collaboration?

-The vaseline is an old trick but still effective, for diffusion, but could it really blur that much?

-would a lensbaby be that sharp in the areas that aren't blurred?

I'm very curious how these effects in this commercial were done. It sort of looks like tilt/shift but too extreme.