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Hi to all, I am in the throes of setting up my own rental company to run along side my production company. I will be directing my first feature through Jan/Feb 2016 and the thought behind the rental company is to give support to this shoot and any future productions of my own, but first and foremost to create a turnover and return from the equipment resource hire, and of course the hope or a profit. I already have in my mind what cameras I will inverts money in for the rental company, but with regard to lenses I have a clear vision of the look I want from my film where I will be combining Arri Alexa and Cooke S4i or possibly Cooke Anamorphic's (if they are ready in time). So some of the budget for equipment investment is already in those lenses and both will be available to go out on hire through the rental company. My question to all here is if you were in my position what would you invest your money in with regards to lenses, heads, tripods, etc? Most in particularly lens manufactures and sizes? (I know what most of you will say) "Its really comes down to the DP using them or personal preference". So I'm not really looking for a definitive answer, but more of a calculated safe bet or ball park really. I hope you will be kind enough to share with me your thought, thank you for reading. Many Thanks Ben Matthews