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(WOODLAND HILLS, CA) - Panavision, the company behind many of the industry's most respected cinema lenses for the last 60 years, has introduced a new line of Primo lenses, the Primo V series, specifically designed to work with today's high-resolution 35mm digital cameras. "Panavision's unmatched optical expertise and high-quality manufacturing capabilities have now been brought to bear on lenses adapted for digital cameras," says Kim Snyder, Panavision's Chief Executive Officer. "We're focused on providing cinematographers with the best tools to tell their stories with vision and creativ