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BYDGOSZCZ, Poland (November 19, 2012) – Kodak is hosting a discussion with cinematographer Mihai Malaimare Jr. at Plus Camerimage, the international film festival of the art of cinematography, on November 28 at 15:30 (3:30pm) at the Opera Nova, first floor seminar room. Festival attendees will hear first-hand why Malaimare and director Paul Thomas Anderson chose to shoot 85% of the critically-acclaimed movie on the 65mm film format and project it on 70mm in select theaters. Immediately following the conversation, Kodak will showcase their new Asset Protection Film portfolio, which includes two color and one black-and-white separation film optimized for recording images from the digital workflow back to film. As the only proven archival medium, Kodak has responded to customers’ needs by developing innovative options for independent filmmakers, broadcasters, documentarians, as well as studios, to preserve their assets for decades. KODAK Color Asset Protection Film 2332 is optimized for content owners who originate or finish their productions on digital formats and want to protect their valuable media for the future. The brand-new KODAK VISION3 Digital Separation Film 2237 is an archival stock for preserving images from color digital masters and is optimized for laser, CRT and LED light sources utilized by digital recorders in the marketplace. Paul Collard from London-based Deluxe 142 will also join Kodak to share his thoughts on the importance of archiving on film, based his experience with many restoration projects over the years. “Kodak has participated and supported the Plus Camerimage festival since its inception in 1993 because of the unique global forum it provides filmmakers to discuss issues and share ideas,” says Kodak’s Kai Langner, Regional Sales Director and Vice President for the Entertainment Imaging division in Europe, Africa and the Middle East. “The festival draws a large number of cinematographers and students from all over the world, which gives us a great opportunity to show them how committed we are to innovating motion picture technology. We are proud to be part of the 20 year history of the festival, and look forward to many more.” For updates on what is happening at the festival, follow Kodak on Facebook and Twitter. For more information about the festival, visit http://www.pluscamerimage.pl, and for more information about Kodak visit www.kodak.com/go/motion.