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Choosing a Format


Drew Hoffman

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Lately I've been on a kick to learn why people choose the formats they do to shoot on for a particular project. Especially with HD popping up more and more in the big budget market... what aspects of a project budgetary... but especially creative... lead you to choose the medium that you did?

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well, i wish i could directly answer the question, but i think i feel i'm in a similar position. i just graduated film school and have become frustrated with creative and budgetary needs. i figure, film is an art form. and if film is an art form, then should the medium be determined by the art? what does your story say and how is going to be best communicated visually. the problem i find with digital, and moreso HD, is "so it looks like film, so what?", what can be done to the medium that creates a unique storytelling experience?

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