1st instance of product placement (trivia)

[Tim O'Connor]

Is product placement an issue for you? Has it helped make your film possible

or been forced upon you?

 

Found this on the Neilsen website:

 

 

http://www.nielsen.com/consumer_insight/ci_story3.html

 

 

 

"A proud heritage

While critics of the product placement practice treat it as a relatively new development, the technique actually can trace its roots back to the 1951 movie The African Queen. An inspired brand manager paid to have star Katharine Hepburn dump cases of Gordon?s Gin overboard?with the label showing prominently. And so a new advertising vehicle was born."

 

 

and

 

 

"Product Placement Quiz

What brand of car had a starring role in a major action movie?

[Mini Cooper in The Italian Job]

What brands of household appliance is preferred on Wisteria Lane?

[bosch and Thermador]

What brand of fast food is a requested destination in a video game?

[KFC or Pizza Hut in Crazy Taxi]

What brand of cookie was a favorite of Frasier on the eponymous show?

[Pepperidge Farm Milanos]

What brand of ant killer became a mainstay on The Sopranos?

[Raid from SC Johnson]

What brand of running shoe starred in the name of a song title?

[My Adidas from Run-DMC]

 

If you know the answers to any of the above, you?re living proof that product placement works!

 

Think Manolo Blahniks on Sex in the City. Hummers on CSI: Miami. Junior Mints on Seinfeld. Omega watches in James Bond flicks. Sears Craftsman tools on Extreme Makeover: Home Edition. Product placements have become a near-ubiquitous form of advertising, reaching across media, turning up in video games, sound tracks, television programs and movies. Just how pervasive are these placements? In the first six months of 2007, there were 25,497 consumer packaged good [CPG] product placements, totaling 132,125 seconds on the prime time entertainment programs tracked by the Nielsen Product Placement Service. That represents just 11% of all product placements during the time period."