DALSA To Launch �Digital Cinema Center�

[Tim Tyler]

Waterloo, Ontario, October 28, 2004 - DALSA Corporation (TSX: DSA) today announced that it will open the doors to the DALSA Digital Cinema Center in Woodland Hills, California, a suburb of Los Angeles, in January 2005. The 12,000 square foot full service rental facility at 6160 Variel Ave will be home to the DALSA Origin, the world?s first and only 4K digital motion picture camera. The Center will also be the first rental operation in Los Angeles to provide a full spectrum of digital cameras, accessories and services to meet the needs of production companies and directors of photography for virtually all of their productions, from reality television programs to feature film production.

 

To realize its goal, DALSA has signed a definitive agreement to acquire the assets of Broadcast Plus, an established video equipment and services provider in Los Angeles currently serving broadcast and HDTV productions. The Company has appointed Mr. Bob DaSilva, owner and founder of Broadcast Plus, as General Manager of the DALSA Digital Cinema Center, joining DALSA?s senior management team. Mr. DaSilva, who founded his firm in 1980, will be responsible for building the sales team and professional services group in Los Angeles, executing the operating plan, and ensuring that the DALSA Origin camera is introduced to a wide spectrum of producers and directors of photography.

 

?The DALSA Digital Cinema Center and the Origin camera are poised to change the landscape of the Los Angeles camera rental market,? said Bob DaSilva. ?The Center will be the first ?all digital? camera rental facility with the capability and broad line of products and services to satisfy the diverse needs of today?s producers and directors of photography, whose everyday productions range from reality television programs to feature length motion pictures. DALSA has an extremely bright future in LA and I?m proud to be a part of it.?

 

?Bob DaSilva has a fantastic track record with established credentials among producers and directors of photography in Hollywood,? commented Savvas Chamberlain, CEO of DALSA Corporation. ?I am confident his enthusiasm for the prospects of the Origin camera will ensure that our camera and the DALSA Digital Cinema Center are a great success.?

 

To jumpstart the deployment of the DALSA Origin camera in January, the Center is planning a series of open houses and in-house seminars to give members of the motion picture community a hands-on opportunity to ?see for themselves? the incredible detail and exposure latitude that the Origin can capture, as well as learn how the camera fits into the emerging 4K workflow.

 

Designed for cinematographers with 35mm cine lenses and a through-the-lens reflex viewfinder, DALSA?s award winning Origin camera delivers the optical performance professionals demand. No other digital camera provides 4K output, but more importantly for cinematography, no other digital camera comes close to delivering as much exposure latitude. For more information on Origin, visit http://www.dalsa.com/dc.

 

About DALSA Corporation

DALSA is an international high performance semiconductor and electronics company that designs, develops, manufactures, and markets digital imaging products and solutions, in addition to providing semiconductor products and services. DALSA?s core competencies are in specialized integrated circuit and electronics technology, and highly engineered semiconductor wafer processing. Products and services include image sensor components; electronic digital cameras; and semiconductor wafer foundry services for use in MEMS, high-voltage semiconductors, image sensors and mixed-signal CMOS chips.