Joaquin Baca-Asay Shares His Insights in Webcast

Sue Smith · July 1, 2010

Kodak has posted a new webcast conversation with director/cinematographer Joaquin Baca-Asay at www.kodak.com/go/motion. In the piece, the award-winning filmmaker explores 30-second storytelling, and explains how choosing film reduces costs, elevates brands and gives him complete image control from production through post.

The interview is part of an ongoing series for Kodak’s “Film. No Compromise” campaign, which features creatives from the global filmmaking industry discussing the reasons behind their format choices. The archive of webcasts includes interviews with such industry icons as Brett Ratner, Sam Bayer, Darren Aronofsky, Christine Vachon, Lance Acord, ASC and Haris Zambarloukos, BSC, among others, talking about industry-related topics.

Baca-Asay has photographed and directed hundreds of commercials for such high-profile brands as Starbucks (“Express Your Love”), Volvo (“Switch”), Bank of America (“Automatic Transfer”), Nike (“Defy”) and Viagra (“Golf”). His feature credits as a cinematographer include Two Lovers, We Own the Night, Thumbsucker and P.S. He won a New York Film Critics Circle Award for his cinematography on the indie film Roger Dodger in 2002, and was nominated by the Directors Guild of America in recognition of his work on spots for CSX, Volvo and Lenscrafters in 2010. Baca-Asay’s cross-over into the music video genre also earned him an MTV Video Music Award for the Jay-Z video “99 Problems.” He is currently on the roster of Park Pictures.

“The venerable filmmakers in our ‘Film. No Compromise’ campaign demand the highest image quality for their creations,” says Kodak’s Nicole Phillips, director of web marketing. “We at Kodak are committed to delivering innovative products and services to visual storytellers. As a capture medium, film is unparalleled, offering superior image quality, resolution, dynamic range and flexibility, along with proven archival qualities. These filmmakers eloquently explain how those qualities make film a crucial part of the creative process.”

An upcoming “Film. No Compromise” webcast will include a conversation with three-time Oscar® nominee Wally Pfister, ASC, with more to come.