business of video/cinematography

[JB Earl]

Hello,

I'm a commercial still photog (27 years) and my studio is moving into commercial video work. We are in a very small market in NE PA.

I'm hoping to get some guidance on the business end of things. We have opportunities to produce TV and web commercials for existing clients. I know video is handled very differently in terms of pricing from still.

I've been in business long enough to know that I do not wan to undercut anyones pricing.

I know (but don't understand why) this is a touchy area.

How can I find detailed guidance on this subject?

thanks much.