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1 year ago I had a chance to meet a director, Jota Aronak, I had been a fan of since I started studying cinema when I was a youngster.


I couldn’t believe that I was going to, finally, meet up with a person that I was a great fan of!


Some days after that meeting he asked me to shoot a super small commercial for him and I was terrified because I thought: “Oh my God! HE wants me to shoot something for him, I can’t believe it!” So I was in super “FML” mode because I didn’t know if I was going to be able to deliver what he wanted.



I was! And since then I have been on a journey of learning how to shape my aesthetics to every project that he has asked me to be part of and this commercial we shot in Madrid and Malaysia in October is the latest one we have done together.


We shot for 3 days in Madrid and 5 days in Malaysia, even though the Malaysian part is a really small part of the story.

Budget was small and almost everything was shot with natural and available light.


The agency and the client were very nice and they let us shoot things our way, that is, with a lot of texture / grain and in a improvised way in some cases / scenarios.


On the first day and second day in Madrid we had loads of sequences to shoot but we found time to look for other things that weren't scripted and a lot of them ended up in the commercial!


The premiere of the commercial campaign was last Thursday in one of the oldest cinemas in Madrid called Capitol and the commercial will be on the cinemas till February 2018.
The 30" and 45" versions will be on TV till the end of 2018.


Anyways, here we go!


Divina Pastora - The Other Economy


Hope you like it!


Have a lovely day!

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