Jason Fararooei

I have one as well and its a great little package.

Kevin, Outstanding stuff here - I thoroughly enjoyed all the detail, especially the pics. Would you have a version of the completed spot to post? If so I'd like to see the final product. Nice work, and thanks again for all the detail. Jason

Rick, I'm in market 4 and there's tons of crap out there. Where the not so great looking stuff comes from is AE's and agencies controlling clients. Half the time a rep will bundle up all of a clients TV budget in airtime, in many casses, side stepping the impotance of good solid creative production. Then they simply have a TV station, or other low budget house create a spot for the client. Only the good agencies and reps recognize the need for solid, well thought out and executed production - and those unfortunately seem rare. I work for a new start up with 11 employees and unfortunately it seems us producers end up doing much of the entire process ourselves. From selling, concepting, shooting, etc. Its our editors and graphic designers who really have the opportunity to focus on their particular skill set. What I've noticed is that the higher end a facility the more need there tends to be for specialized employee functions. Whats really frustrating is the client that doesn't pay much attention to really good creative. Luckily those clients are easy to spot and steer clear of. Jason www.icaruscommunications.com