i have found this ....from http://www.optarillumina.com/
"Beware that there are websites using the Optar Illumina lenses to lure traffic to their website by misleading the sale price of the lenses for 7,400.00 ( http://www.kievcamera.com/camera.php?ID=125 ) USD or less, half the MSR price. When an unsuspecting buyer attempts to take advantage of the promotion offered, the seller then provides a reason why they can not honor their promotion and a substitute product is offered".
anyone know something else about this?? thanks