I'm seriously considering Alexa now for a few reasons. Having recently used one, it's undoubtedly designed with cameramen in mind. Balanced beautifully on my shoulder, didn't require complex configurations, etc. And the image was stunning. The company I work for is waiting on an EPIC but I begin to wonder if an Alexa would be a better investment both aesthetically and financially. It's like the question: do I pay 25,000 for RPP's that rent for 300/day or 75,000 for UP's that rent for 750/day? The UP's will go off the shelf at least 3 times for every RPP rental. The math speaks for itself. At the end of the day, whichever produces the most pleasing images and best workflow will be in demand.