People make films for different reasons. For some it is approached like art, for others it is approached like an academic exercise. I don't think there is any right or wrong way, but it is naïve to assume that all filmmakers are ultimately striving to make box-office-smash-hit movies. Unfortunately the fact that films typically cost a lot of money to make, and can also make a lot of money if done in a certain way, has unfortunately been a very large contributor to the cookie-cutter language of cinema as we have come to know it. Sadly, a whole generation of filmmakers now has a very, very prescriptive set of rules that they unquestioningly seem to cling to. People have forgotten it's not supposed to be about the money, nor is it about coming as close as possible to making something "objectively" good. It really should only be about the art. Meaning: make your own film in your own way. There are NO rules worth following unless they speak to your soul. Don't make your own film using someone else's prescriptive set of rules. Otherwise, what's the point in YOU making this film? Might as well be anyone with the same or greater technical ability. Have integrity. Trust your instincts, trust your own unique voice. Make a film for the right reasons. Make a film because you have no other way to get those batshit-crazy ideas out of your head and into the open. Personally I'm repulsed by the idea of pandering to an audience. For me, rule number one is **(obscenity removed)** the audience. The audience is the enemy. If my film has integrity, then when I do eventually find the small handful of people, or perhaps just one person, who likes my film, it will mean so much more. It will mean more to them and more to me. Maybe if I'm lucky I could even build up a following this way. There is a well known quote often used in other contexts but I think it is highly relevant here: "It is better to be hated for what you are, than loved for what you are not".