Hi everybody greetings!
my query is mainly to senior cinematographers here who have had their film releasing in theatres in the past and also by the sheer virtue of their experience.
I had a nice long chat with a top exhibition theatre chain rep. He was telling me that a 35mm print life cycle is just 1 week.
I wondered that if the print ran 4 shows a day for 7 days i.e. within 28 projections its life is over? I couldn't believe that because I grew up watching film in a very small town in India where the prints generally came after a run from A and B tier cities and yes there were scratches but not that bad.
Can someone point me a rough ball park number as to when (number of runs) a print is considered a BAD print not suitable for exhibition.
regards
Prashantt