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My name is Jack Lam, and I am a working cinematographer. In my blog site, I wrote an open letter to Panasonic titled: Long-overdue Innovations in Manual Focus Will Make LUMIX-S a Winner for Professional Cinematographers The article can be viewed here: http://www.jack-lam.com/blog-post-1.html We have not seen much fundamental progress in the tools for professional focus control since the rise of DSLR cinematography, and it is an area that is badly in need for some innovations. I think the launch of LUMIX S is a great opportunity for Panasonic to do that. In the article, I explain my ideas of what an ideal focus control system should look like on LUMIX S. It will make LUMIX S the ultimate small camera system for cinematographers. I believe my article provides a unique perspective to the discussions of future camera designs. This is an issue that affects the quality and effectiveness of our work and one that deserves more attention. I'd love to hear what you think. Hopefully Panasonic will listen.