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Earlier in June I was asked to shoot a 4 days commercial for UK director Matt Houghton. To say that I was scared and pretty nervous is a understatement because I was beyond that.. Matt, having worked with people like Rachel Morrison, Rina Yang and the likes was a very imposing figure for an upcoming cinematographer like me. Anyways, we went on to shoot this GAA commercial for Supervalu (an Irish food chainstore) which was all about roots, family, community, etc and along the way I discovered one of my flaws as a dop, which made me really happy. We shot on the Sony Venice with the Canon K35 and I just fell in love with this camera that Sony has created. The richness of the blacks and the tones is spectacular. The way I tried to light it was just by enhancing what was already on the locations, with a very minimal approach as we were travelling ALL AROUND Ireland for 4 days with minimal crew. Matt Branton from Windmill Lane in Ireland did the colour grading. He is really really good and the way he approached the grading was really honest and truthful to the material. I have to say that our director, Matt Houghton knows how to look into the soul of any given character to bring what makes him / her human, it was such a wonderful experience to be by his side on this project. Supervalu - GAA - Where You Are From I hope you like it! Have a lovely day!