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Hi all, I recently had a conversation with a friend about industry trend, that’s when I noticed how many new trends we are experiencing now; large format, high resolution, rise of Indy productions etc. My question is, what do you think will be the next big thing that sticks in the industry? Large format,high resolution, high frame rate, vfx (I know vfx is here to stay, what I mean here is if it will takeover traditional cinematography), smaller crew/production/budget films, virtual reality/360 video or any other thing I couldn’t think of. And why? Keep it to existing technology please. Jing

Panavision, a global leader in optics and camera systems, will explore the beauty of 8K large format in an eye-opening presentation at SXSW on March 13 at 11:00 a.m. at the Vimeo Theater. Attendees to the interactive discussion will learn about the symbiotic relationship between full-frame imaging devices and large-format optics, and how these tools can help improve production value while remaining cost effective. The session will also present clips that demonstrate the benefits of 8K capture and how ultra-high resolution equates to more creative control. Panavision’s Dan Sasaki, a revered optical engineer who has developed and customized lenses for such films as “Dunkirk,” “The Hateful Eight,” and “Saving Private Ryan,” will lead the presentation. Joining him will be Panavision’s Aaron Kroger, director of digital camera systems, and Light Iron Senior Colorist Sean Dunckley. Sasaki developed many of Panavision’s popular anamorphic and large-format lenses. Since joining the company in 1986, he has designed and customized optics for many award-winning cinematographers, including Steve Yedlin, ASC (“Star Wars: The Last Jedi”); Haris Zambarloukos, BSC, GSC (“Murder on the Orient Express”); and Rachel Morrison, ASC (“Black Panther”), to name just a few. Kroger began his career at Light Iron, where he was instrumental in designing the facility’s Outpost mobile post lab as well as training camera crews how to use them on-set. He supported Steven Spielberg’s “Lincoln,” several seasons of “Criminal Minds,” 3D features such as “The Amazing Spider-Man,” and dozens of movies. After Light Iron was acquired by Panavision, Kroger joined the team that created the Millennium DXL camera and has been instrumental in demonstrating the new camera to cinematographers, directors, and studio executives. Dunckley has collaborated with some of the industry's top talent working on features, commercials, and television shows. His credits include Dan Fogelman’s upcoming feature “Life Itself,” past SXSW selections “Patti Cake$,” “Lucky,” and “Kelly & Cal,” and this year’s Oscar-nominated short “Heroin(e).” He has also colored music videos for John Mellencamp, Dr. John, and Beyoncé. Panavision recently introduced the Millennium DXL2, a next-generation, large-format 8K camera that is at the core of a complete imaging ecosystem designed from filmmakers’ perspectives. The DXL2 seamlessly incorporates Panavision’s unmatched optics and camera architecture, the RED MONSTRO 8K VV sensor, and Light Iron Color 2 science (LiColor2). Festival-goers must have a Platinum or Film Badge to attend. To register for SXSW, visit www.sxsw.com.