Joe Riggs Posted October 14, 2011 Share Posted October 14, 2011 For those in the industry, which digital cameras do people shoot commercials (the ones you see on TV) with these days? RED, F35, ALEXA? Thanks Link to comment Share on other sites More sharing options...
K Borowski Posted October 14, 2011 Share Posted October 14, 2011 Umm, all of them? There isn't a rule. The Domino's Commercials are 16mm Fuji I think Reala 500D (although standard definition :-( ) Plenty of 35mm car commercials too. Link to comment Share on other sites More sharing options...
Premium Member Stephen Williams Posted October 14, 2011 Premium Member Share Posted October 14, 2011 For those in the industry, which digital cameras do people shoot commercials (the ones you see on TV) with these days? RED, F35, ALEXA? Thanks The gold standard is still film, cheapskates will shoot on anything fro DSLR's EX*'s up Link to comment Share on other sites More sharing options...
Premium Member Dom Jaeger Posted October 15, 2011 Premium Member Share Posted October 15, 2011 Here in Oz RED cameras displaced film pretty quick for the higher end ads, now Alexas are the camera du jour. But often it's the cheapest format the producers think they can get away with. A seasoned local operator recently posted a photo of himself on his Facebook page holding a toilet roll with the caption: "Here's the latest format I've been asked to shoot on". Someone replied "well at least it's two-ply!" :lol: I can't remember the last time we supplied 35mm gear for a TVC, probably was a Korean crew flying in for the location. Link to comment Share on other sites More sharing options...
Marcus Joseph Posted October 15, 2011 Share Posted October 15, 2011 Here in Oz RED cameras displaced film pretty quick for the higher end ads, now Alexas are the camera du jour. But often it's the cheapest format the producers think they can get away with. A seasoned local operator recently posted a photo of himself on his Facebook page holding a toilet roll with the caption: "Here's the latest format I've been asked to shoot on". Someone replied "well at least it's two-ply!" :lol: I can't remember the last time we supplied 35mm gear for a TVC, probably was a Korean crew flying in for the location. Hmm yeah, it's either those or the whole DSLR craze. A lot of everything down here is just a mash of extreme shallow depth of field with someone simply presenting something or plainly saying something with graphics. It's sometimes just extremely cheap and lazy effort. Link to comment Share on other sites More sharing options...
Zakaree Sandberg Posted October 26, 2011 Share Posted October 26, 2011 Im a DIT in the BIG commercial biz, so i can only speak of digital format... but RED ones have been replaced by EPIC on most of the larger budget shoots. I still do Alexa but it went from 50/50 (red one/alexa) to 70/30 (epic/alexa) F35? damn... 5 years ago called.. they want their boat anchor back.. Link to comment Share on other sites More sharing options...
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