IBM Watson commercials

[Dominik Bauch]

I always like the look of these spots, very cinematic.

Anyone know the tech specs, camera and lenses?

I would guess panavision anamorphics?

[timHealy]

I worked on a few of them over a two day period but as an electrician I forget the details, but it was probably an Alexa. I'll see if I can find out.

 

But what was interesting is they did something like 3 spots per day with talent only being there for a few hours. They were done very simply utilizing the architecture of the space and some set dressing, and if I recall correctly a large soft key light and the use of existing lighting were possible and appropriate. Commercial producers don't like spending money in a way they once did. The crew was very small and tight.

 

Joe Pytka directed them. I don't know if he has done every one, but I would say probably.

 

best

 

Tim

Edited September 2, 2018 by timHealy