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hi,i am going to shoot ad commercial ,may be it will be in next month. i will be use beta or digi beta.that product is related to non-vegetarin food raw things. so i would like to give the out put is ,showing fresh food(like chiken,some variety), i need it should be look colour ful and spicy .can anyone tips.which is beter beta or digi beta?

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Digital beta is better than beta, whatever you shoot...

 

The trick about this kind of shoot is usually to set a very soft like, coming from up. You can use a large light bot for instance, works pretty good.

 

 

 

thanks laurent.i feel very happpy when i see your replies.

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for lighting ideas, i'd try looking for reference at a stock photo site like gettyimages.com. you'll find boatloads of well-crafted food photos. there's also a newish stock photo site that all food photos, though i forget what it is.

 

another suggestion: don't skimp on hiring a stylist. their work will be literally half the final quality of the footage.

 

hope this helps,

jaan

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I think maybe lightning should be related to the kind of "mood" you are going to shoot for. But basic formulae that is always useful is the classic kno flo overhead a little bit backlighted, fill card and depending on camera angle and kind of prouduct, two dedolights or peppers for little backlight punches here and there.

I guess that is all you need. Good luck.

Oscar

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