I know, I know. Obviously, I prefer to shoot film. But I shoot, so I have to learn to shoot all formats well and the way people want to see them. Everyone wants the cheap way to a "film-look". It's unfortunate, but true. There is a place for video, but the world of narrative seems to always be trying to make it something it's not. But that's not say it doesn't get the job done. If you have a great story and you know a few little tricks, HD or 24P will do the job just as well and 24P will be quite a bit cheaper. But I love film and unfortunately to my eye, there will always be some things you cannot recreate as well digitally.