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Joe Riggs

Cameras used for TV commercials?

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For those in the industry, which digital cameras do people shoot commercials (the ones you see on TV) with these days? RED, F35, ALEXA?

 

Thanks

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Umm, all of them? There isn't a rule. The Domino's Commercials are 16mm Fuji I think Reala 500D (although standard definition :-( ) Plenty of 35mm car commercials too.

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For those in the industry, which digital cameras do people shoot commercials (the ones you see on TV) with these days? RED, F35, ALEXA?

 

Thanks

 

The gold standard is still film, cheapskates will shoot on anything fro DSLR's EX*'s up

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Here in Oz RED cameras displaced film pretty quick for the higher end ads, now Alexas are the camera du jour. But often it's the cheapest format the producers think they can get away with. A seasoned local operator recently posted a photo of himself on his Facebook page holding a toilet roll with the caption: "Here's the latest format I've been asked to shoot on". Someone replied "well at least it's two-ply!" :lol:

 

I can't remember the last time we supplied 35mm gear for a TVC, probably was a Korean crew flying in for the location.

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Here in Oz RED cameras displaced film pretty quick for the higher end ads, now Alexas are the camera du jour. But often it's the cheapest format the producers think they can get away with. A seasoned local operator recently posted a photo of himself on his Facebook page holding a toilet roll with the caption: "Here's the latest format I've been asked to shoot on". Someone replied "well at least it's two-ply!" :lol:

 

I can't remember the last time we supplied 35mm gear for a TVC, probably was a Korean crew flying in for the location.

Hmm yeah, it's either those or the whole DSLR craze.

 

A lot of everything down here is just a mash of extreme shallow depth of field with someone simply presenting something or plainly saying something with graphics. It's sometimes just extremely cheap and lazy effort.

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Im a DIT in the BIG commercial biz, so i can only speak of digital format... but RED ones have been replaced by EPIC on most of the larger budget shoots.

 

I still do Alexa but it went from 50/50 (red one/alexa) to 70/30 (epic/alexa)

 

F35? damn... 5 years ago called.. they want their boat anchor back..

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