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Adam Frisch FSF

Alexa 65 + Panavision 65 lenses

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Here's a beautiful ad shot by my friend Jo Willems ASC for Apple. I contacted him to see what it was shot on, thinking it was probably a big chip 6K Red Dragon and the old SuperSpeeds, as it had that shallow yet organic look (it looked too sharp for Master Primes). To my surprise he told me it was shot on the Alexa 65 and with Panavisions old 65mm prime series! He said they shot pretty much wide open and went as high as 2500ASA at times, with no apparent grain.


In any case, it looks amazing - great shots, great lighting.



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Lovely ad.


I liked the way the creatives / director / whoever made the guy take photos at things which are already lit in a really nice way


Thanks for posting it!

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Lovely looking piece of work. I have to enjoy the irony of a commercial promoting the iPhone's photographic capabilities being shot with a camera system that is the polar opposite.

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