Product shoot

[Sudhir Chauhan]

Hello I'm directing a commercial. Its a baby products ad similar to Johnson's and other brands. We are not a very experienced crew so we shot the products but it doesn't look good and a bit hard to read the brand name. I've linked some products pics below how can I achieve the same look from these other ads? (Also linked my products) I didn't shoot my products in a studio like these other ads so did they shoot their products on a green screen or something? And how can I make the hair oil bottle less transparent so the brand name is visible? 

Thx

https://drive.google.com/file/d/16liUuGGLVA_56QVVznLlKSE-ZTUa2m3z/view?usp=drivesdk

https://drive.google.com/file/d/16k1mexGg5oM0L-b0HYL-Pna1n4wB5s-l/view?usp=drivesdk

https://drive.google.com/file/d/17FmRTiPT2r0cYW8XqcT4qUGSSXv81CED/view?usp=drivesdk

[David Mullen ASC]

They look like they were shot on the actual set.

It's just lighting. If you have a transparent bottle with lettering on it, you need to have a background behind the bottle that is the opposite (bright background for black lettering, dark background for light lettering.) Sometimes little white or black cards are cut and placed a few inches behind the bottle to create a bright or dark striped area. I'm sure there are some YouTube tutorials out there for how to light products.

[Sudhir Chauhan]

I watched some tutorials on youtube and now have some idea how to light the products. Thanks for reply

[Joseph Tese]

Additionally, for what it’s worth, don’t forget the subtle art of product demonstration and styling. Granted, there’s not much to do with a plastic bottle other than making sure it’s free from dust, streaks, positioned correctly, etc. But in your shot my eye went straight towards the dark wrinkly baby wipes plastic bag on the left. On a higher level, there’s product stylists who pay attention to these details and smooth out all the wrinkles. An appropriate background is important, too. Johnson’s background color pallet matches the product. Yours is a little less homey and cold. I feel like I’m in an single person’s ambiguous section of their modern apartment rather than stereotypical family suburbia. Not trying to read too deep into your audience though-just 2cents.

Edited January 1, 2020 by Joseph Tese