Kodak Expands Super 8 Color Film Portfolio: KODAK VISION3 50D Color Negative Film Coming in Small Gauge Format

Sue Smith · December 13, 2012

ROCHESTER, NY (December 12, 2012) – Kodak is making its KODAK VISION3 50D Color Negative Film 7203 available in the Super 8 mm format. This fine-grained, daylight-balanced stock will be available in January 2013, giving filmmakers more options and flexibility for shooting on location.

KODAK VISION3 50D film was introduced last year in the 35mm and 16mm formats. It is a low-speed color negative optimized for capturing images in natural or simulated daylight conditions. The VISION3 Film imaging technology incorporated into the stock makes it the world’s finest grain negative with extended highlight latitude – as much as two stops of additional overexposure – as well as better signal-to-noise performance, especially in over- and under-exposure. It also offers improved color consistency over the entire exposure range. These features provide filmmakers with the ability to shoot challenging high-contrast exteriors, and follow the action into bright highlight scenes without loss of image discrimination.

“There are a wide range of Super 8 users around the globe, and this gives them another stock for their toolbox,” says Kodak’s Mike Ryan, director of film technology for the Entertainment Imaging Division. “Now filmmakers turning to the small gauge format can take advantage of the finest grain motion picture technology on the market to craft the distinctive look they desire from a film captured image.”

The ability to render images full of color and detail over an extended exposure range through more efficient light utilization also produces cleaner film-to-digital transfers, bringing benefits to the post production process. This enables digital dodging and burning in post to bring out highlight detail and the extraction of additional information from the shadows.

With this addition to the Kodak Super 8 film portfolio, filmmakers can choose from three color negatives ranging in speeds from EI 50 to 500, or the KODAK TRI-X Black & White Reversal Film 7266.

For more information, visit www.kodak.com/go/motion.

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