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diffusion in scenes ( video )


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Hello cinematographer ,


I have seen this commercial and I wonder if there is any kind of lens filter to make that diffusion ( I am not talking about the haze smoke , there is different thing is happening there )

Even the external scenes have that diffusion .


If yes , there is lens filter , what is that ?



I hope I did make myself clear .


You can see that on this video :


Appreciated your help .




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