Matias Nicolas

Great video! Love it!

What I mean is, just like we transitioned from film to digital, maybe in the future they could create cameras with some kind of digital optics — where, just like you apply LUTs in-camera, you could apply a specific lens brand or a certain type of flare digitally, and it would look so real that it seems like you’re actually using that brand of lenses.

Sure, but how do we fit into this game, when we focus on using cameras to film and we’re not screenwriters or directors? Is AI really going to do our job, or will we be the ones who evolve alongside the tool?

Really interesting points. I agree that younger audiences embrace AI naturally! My son told me some weeks ago: Dad, I don´t watch commercials, I only watch influencers in tik tok! I hope human creativity will still be key and AI will handle repetitive tasks, while people focus on storytelling and direction. For us, it’s another big transition, similar to when we moved from film to digital — a tough shift for many of us and for countless companies. Overall, it’s a challenge, but also full of opportunities for those who adapt... But

It's all very clear, but beyond films and authenticity, will AI replace a large part of commercial production? Or will more possibilities open up? Because the creative approach one usually seeks is clear, but since the advent of digital, plus social media, and YouTube tutorials, it's harder to differentiate yourself from the rest. I'm talking about this in general. When I started working as a camera assistant in film, there was film, and then there was everything else. Today, it's more like a logarithmic curve, where now there are many new people in the middle who find it easier to film and get good results. Added to this is the reduction in equipment costs. On the one hand, you have the artificiality of AI, narrative advertising like the one we've always been doing, and I feel that authenticity is sought more in influencers showing products in their homes. I don't know if this will even reach series and movies in the future!

I feel like one day we'll even abandon the use of optics as we know them and start using digital lenses that emulate traditional optics! Even though it seems impossible right now, I believe it will happen someday. It's as if everything ends up becoming democratized by lowering the cost of equipment. I've heard that Arri is in crisis because its lights are too expensive, because more affordable LED lights from other brands have appeared. And this AI thing seems here to stay and is advancing very quickly. Production companies are already developing a pool of advertising directors who use only AI.

I feel that AI is gaining more ground in advertising productions. Even though many images still feel fake, it has the ability to create visuals with very high production value — the kind that would cost a lot of money to make in real life. Do you think this will affect our work in the short, medium, or long term?

Why should they be frustrated filmakers? Are we cinematographers frustrated directors? Who want´s to be a filmaker?? Who wan´t to shoot with a gimbal + sony FX3 + dron + edit = Low paid jobs!

ok, so 500T is ok .. if shhoting daylight just an 85 filter on camera

Color..

Hi! Im shooting documentary in digital, and some scenes in 35mm. For this case, we are buying new stock, and also the producer has 15 cans of 35 mm 122 mts virgin material in his fridge. He has this material in the fridge for 15 years ago. I should make a sensitometric test to each can no?

Hi! Which is the best film stock in 35mm to shoot today? what do you recommend .. Cause I got a shooting in 35mm..

Well, I leraned today that I must change mi operation sys ..

I have my Davinci Ressolve Studio bought last year. Everything works perfectly, but these days I tried to work with RAW footage from Blackmagic camera, and it doesn´t work. IThe thing is that with other files, mov, etc, .. works perfectly, but when i try tu see these RAW files, nothing happens. And I checked all the preferences..

Thanks!