You know its easy to target Kodak for all of films woes but quite honestly the reason film is percieved to be dieing is because of consumers. Hundreds of thousands of people have dropped 35mm film cameras for Digital and while you can complain Kodak didn't market this or that correctly the fact is no amount of marketing prowness can overcome the firestorm of digital. Good God the word digital has become synonymous with perfection, state of the art, convenience, Hip and other ridicules superlatives. The same thing happened when video cameras became somewhat affordable in the early 80's. The image was crap but what was the difference it was the latest and greatest right? What about when Super 8mm hit the market in 1965. Oh my this new system is fantastic throw out the obsolete 8mm roll camera and step into the future.
What about filmmakers like George Lucas and Robert Rodrigues these guys are out there bad mouthing film left and right. Why not blame them for the demise of film.
I shoot 90% Kodachrome for direct projection so this decision hurts but honestly I commend Kodak for sticking with Super 8mm, however I wish they would have come up with a different solution.