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Daniel D. Teoli Jr.

Ever mail out DVD's for advertising?

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Badly - I've been involved in a few mail outs back in the CD-R days. We had very low response rates and its an expensive form of marketing.

Also lots of people won't risk playing a random disk thats turned up for fear of viruses etc..

Fewer devices have optical media drives and people are getting rid of their DVD players - so many people won't have the means to play a posted DVD.

Also online tools like Facebook marketing is going to reach many more people for the same cost,. Its like $0.02 per person on facebook (a simplification) - but a DVD is going to cost several dollars to send and may only reach 1 person (if they play it). 

 

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If you want to reach people by physical mail -

Put the video online. Take a terrific still frame from that.

Get a shortened version of the URL

Print the still with the URL.

Send that.

..And ad the link to your business card.

But emailing the link is cheaper.

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