Chris Kenny Posted December 6, 2008 Share Posted December 6, 2008 I suspect that with the no of RED One cameras sold, the no of people who will need to rent will fall to zero fairly quickly, so whilst it may have been historically possible, future rental returns will be less. If your shooting a feature I don's see any advantage in using a RED One or Epic over a Scarlet S35 costing $7000 or in many cases over a 2/3 Scarlet costing rather less. Well, it's worth noting a Scarlet S35 is not going to be a $7K camera by the time you add the modules required to give it the same capabilities as a red One body. And particularly not by the time you add the full set of accessories required to actually shoot with it. Most people's Red One packages ended up in the $25-30K range before lenses. While it's hard to say without pricing on all the new modules and accessories, if I had to guess I'd say you're probably looking at $18-25K for an S35 Scarlet package with most of the same stuff. It is true that if your production is structured such that multiple projects are handled under the same financial umbrella, it makes far more sense to buy digital gear than to rent it. Buying a Red One camera package costs less than renting one for nine or ten weeks. It requires a pretty low volume of production before this becomes worthwhile. What keeps rental houses in business with digital gear is that not all productions are structured to make this practical. A lot of them are financially independent one-off projects. There's a viable rental market for $6K prosumer camcorders. There's certainly going to be one for $18-25K Scarlet packages. Plus, of course, if the S35 or FF35 Scarlet models become the standard cameras for shooting low-budget features, rental houses are going to do a lot of business renting Epic brains to those productions when they need high-speed. Quote Link to comment Share on other sites More sharing options...
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