I went around a friends house to watch a movie and I was horrified by what I saw. He was watching Blu-rays on a 37" 4:3 TV that had seen better days, actually better years. Yet he was saying that nothing beat watching Blu-rays. I was thinking I you loved Blu-rays so much then buy a proper TV. He has the money, loads of it actually. I think that is the main problem, people are still unwilling to part with a TV that they see as working fine.