Pale lighting

[Danny Lachman]

Does anybody have advice or knowledge in regards to "stale supermarket lighting"?

 

For example - ONE HOUR PHOTO -

 

I'm interested in recreating the aesthetic I get when walking into a very clean supermarket store like Brookshire's or Kroger - It's a very clean lighting often accenting in a superficial ways the fruit section and frozen dinner isles.

 

Thanks

[Adrian Sierkowski]

My recommendation would be lots of soft lighting, primarily overhead, maybe geled slightly blue if you want a colder look, with just a bit filling in the eye sockets and giving some definition. Also, it would be primarily even, though a freezer or the like could have a motivated side-lighting coming in.

[Michael Nash]

A lot of it is the production design -- lots of white, and large blocks of bold primary colors.