Robert Hughes Posted June 22, 2006 Share Posted June 22, 2006 I was on the subway in Washington, DC today. On the Red Line heading east of Gallery Place there is an ad for Lincoln, or Lexus, or some car - in between stations, on the walls of the subway tube. Multiple frames with some sort of reflective grating that lets you see a movie by riding past this sign and looking out the window. How did they create this sign? Is anybody acquainted with the technique? Link to comment Share on other sites More sharing options...
Premium Member Alessandro Machi Posted June 22, 2006 Premium Member Share Posted June 22, 2006 I was on the subway in Washington, DC today. On the Red Line heading east of Gallery Place there is an ad for Lincoln, or Lexus, or some car - in between stations, on the walls of the subway tube. Multiple frames with some sort of reflective grating that lets you see a movie by riding past this sign and looking out the window. How did they create this sign? Is anybody acquainted with the technique? I had an idea like that a long time ago, but then again, it does have limited applications. I assume the train has to be moving at a certain speed for the effect to work correctly??? I wonder where they practiced the idea before trotting it out for the public. Link to comment Share on other sites More sharing options...
timHealy Posted June 22, 2006 Share Posted June 22, 2006 The PATH system in NYC and NJ has had this for a few years: Some links with a description about it but I don't see any tech specs. http://www.sub-media.com/video/PATH_NBC4.mpg http://adverlab.blogspot.com/2004/11/subwa...dvertising.html http://www.sub-media.com/index.html Best Tim Link to comment Share on other sites More sharing options...
Leo Anthony Vale Posted June 22, 2006 Share Posted June 22, 2006 How did they create this sign? Is anybody acquainted with the technique? ---It's the same principle as the zoetrope: http://en.wikipedia.org/wiki/Zoetrope http://www.groeg.de/puzzles/zoetrope.html ---LV Link to comment Share on other sites More sharing options...
Robert Goodrich Posted June 22, 2006 Share Posted June 22, 2006 There used to be one in the early nineties, on the D train as it left Brooklyn heading for Manhattan. It was a completely hand-painted animation of a moving geometric pattern. Very impressive. It was a nice little visual treat as I headed in to work every morning. Link to comment Share on other sites More sharing options...
Robert Hughes Posted June 22, 2006 Author Share Posted June 22, 2006 I saw it again today, front and back. It's backlit with multiple fluorescent tubes. According to one of the abovementioned links, the sign is printed on some sort of Kodak transparency sheeting. John Pytlak or any Kodak-ites out there care to explain what this sheeting is that allows for this effect? Link to comment Share on other sites More sharing options...
Premium Member Michael Nash Posted June 22, 2006 Premium Member Share Posted June 22, 2006 I haven't seen the thing in real life -- is it some kind of ribbed surface that limits the viewing angle? I mean, you have to provide some kind of "shutter" to see each frame as a still image and not just a blur. Link to comment Share on other sites More sharing options...
Sam Wells Posted June 22, 2006 Share Posted June 22, 2006 There used to be one in the early nineties, on the D train as it left Brooklyn heading for Manhattan. It was a completely hand-painted animation of a moving geometric pattern. Very impressive. It was a nice little visual treat as I headed in to work every morning. By Bill Brand. Very cool. -Sam Link to comment Share on other sites More sharing options...
Premium Member Stephen Williams Posted June 23, 2006 Premium Member Share Posted June 23, 2006 I wonder where they practiced the idea before trotting it out for the public. Hi, About 6 years ago a Swatch commercial I shot was shown in a train tunnel near Bern, Switzerland. Every frame was printed and fixed to the side if the tunnel, strobe lights were used below each frame. I am trying to find 'The making of' as I can't remember all the technical details. The train had to be going at a constant speed to work properly. I think the project cost about $1,000,000. Swatch got a huge amount of TV coverage at the time. Stephen Link to comment Share on other sites More sharing options...
Premium Member Alessandro Machi Posted June 23, 2006 Premium Member Share Posted June 23, 2006 Hi, About 6 years ago a Swatch commercial I shot was shown in a train tunnel near Bern, Switzerland. Every frame was printed and fixed to the side if the tunnel, strobe lights were used below each frame. I am trying to find 'The making of' as I can't remember all the technical details. The train had to be going at a constant speed to work properly. I think the project cost about $1,000,000. Swatch got a huge amount of TV coverage at the time. Stephen So can we assume that somewhere in the world exists an expert or a specialist that makes their entire living by creating these moving commercials and they been doing it for the last 20 years? What a unique gig. Congrats on having your work literally plastered in Switzerland. Link to comment Share on other sites More sharing options...
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